Real Style. Real People. It's all about YOU - sales and recruitment campaign
This was a project that I worked on for several months, which culminated in a successful fashion and beauty feature in Avon Brochure 2 of 2018. 20 of Avon's top achieving Representatives, Sales Leaders and Field Managers across Australia and New Zealand won an incentive trip to Sydney in order to be photographed in new-season fashion. I devised interview questions for each shoot participant, both general and targeted, and sat with each of them on the day of the shoot to gain an insight into their personalities, their Avon stories and their feelings toward the outfits they were modelling. The resulting transcripts gave me excellent material not just for this Brochure, but for several other internal publications, and also became the basis of a recruitment ad series that featured in Woman's Day magazine in late 2017. Above is a selection of spreads from the Brochure. Below are the print advertisements.