Hi! I'm Kim, an energetic Sydney-based copywriter and content creator with a deep-seated love of the written word and an uncanny knack for finding just the right voice. A prolific reader from a young age with an imagination to rival most, I studied a Bachelor of Media/Bachelor of Laws at Macquarie University, specialising in print media and public relations - so, helpfully, I have a commercial sensibility to go with my creative whimsy.
On the work front, I spent three fabulous years as part of the in-house creative team for the Australia and New Zealand arm of a global direct-selling beauty giant. Working my way up from department junior to sole copywriter/editor in the space of twelve months, my body of work includes everything from A6 sampling cards and little banner ads to 200-page sales Brochures, blog posts, email newsletters and Representative education guides. I also assisted frequently with communications and public relations, lending my expertise in branding consistency, internal communications, killer presentation scripting and crafting the perfect press release, and seeing my advertising work appear in high-circulation print publications including Sunday Life, Cosmopolitan and the Australian Women's Weekly, alongside successful radio campaigns and public space pieces. Through my time I worked on every one of the company's 30+ individual brands, across product categories including fashion & accessories, home & lifestyle, colour cosmetics, fragrance, skincare and bath & body.
Since finishing up that gig, I've been creating content for an iconic Australian retail garden centre brand. Not only do I write, I also design and build eDMs and conduct photo shoots, both on location and in studio.
When I'm not parked in front of a computer whipping up literary gold, you'll most likely find me curled up with a good book, playing fancy dress with my long-suffering dog or working on my other great creative love - attaching rhinestones to dance costumes.
As I am working full-time I do not currently have capacity to take on freelance clients. Should this change in future, my website will be updated to include a contact form.