What do I do? I create beautiful, thoughtful, strategic content that compels a response. See for yourself...
16-page lookbook for mark. beauty, Avon's youth-aimed diffusion line. This was distributed at Avon's world-first "selfie store", attended by Hollywood it-girl Pia Mia in August 2017.
Avon's Australian recruitment website. I was involved in the development of this site from concept to realisation, and wrote all copy to fit in with the "Of Course You Can" theme that I had woven through Avon's then-current sales campaign.
Select spreads of Avon Brochure fashion, home and lifestyle copy, 2015-2018.
Avon's Real Style, Real People campaign spanning late 2017 and early 2018. I interviewed all 20 participants on the day of the shoot, generating quotes for use in Brochure 2 of 2018 and a print advertising campaign.
Regular contributions to Avon's Beauty for a Purpose Blog, covering topics across beauty, lifestyle and women's empowerment.
Select spreads of Avon Brochure beauty copy, 2016-2018.
Advertisement for Avon's best-selling Perfectly Matte Lipstick, featured in Sunday Life magazine in early 2017.
Print advertisement for mark. Beauty's new liquid lip lacquer range, featured in Cosmopolitan Australia's February 2018 edition.
A series of reflective pieces recognising the achievements of Avon Representatives across Australia and New Zealand, both in the most recent selling year and across Avon's 55-year history in the market.
Avon's Little Book of True Beauty, distributed in the May 2017 edition of the Australian Women's Weekly. An alternative version was distributed to Representatives with a detailed get-the-look spread and information on optimising their online businesses.
Website for mark. beauty - Avon's youth-aimed diffusion line. I conceptualised this quiz, wrote all copy and curated the four resulting "mark. girl" personas.
Advertisement for Avon's Breast Cancer Crusade charity fundraising effort, featured in New Idea magazine during October 2017.
Selected pieces from Avon Reveal 2015-2018, an internal publication aimed at empowering our independent sales force of over 20,000 Representatives with inspirational stories and educational features.